Frigidaire Professional

Frigidaire produce various e-newsletters for their Professional brand that they send to customers who have opted-in. The following are 2 different newsletters I art directed, the first includes the desktop and mobile versions. This was a general newsletter designed to both sell products as well as get people’s attention with engaging recipes.

The second e-newsletter was specifically targeted to people who purchased a particular fridge. They wanted to create awareness of the ‘Freshness Booster’ and ultimately sell them on this product. This was designed as a nice compact newsletter where not a lot of scrolling is necessary. The CTA’s were simple and bold to stand out and ultimately to sell.