The Dog Bed Lady

A brand identity and website creation project.

New brand identity for the dog bed lady, aptly rebranded as The Dog Bed Lady.

Year

2020

Services

Website
Branding
Graphic Design

Client

The Dog Bed Lady

Clients Alexandra and Matthew approached me with the request to rebrand their business of making dog beds. We started by changing the company name to one that was unmistakable ‘The Dog Bed Lady’ named after the head lady of the business. The name is both unique and fun and describes exactly what their business entails. Next I worked on developing a logo that is also both unique and fun, while also giving viewers an eye into what exactly this business produces. After creating a primary and secondary colour palette I then helped the clients by creating a website to showcase their story and of course their products.

Concept Development

When designing a logo I typically explore form first using only greyscale on my initial concepts. With the given playful company name ‘The Dog Bed Lady’ I landed on a wide variety of logo’s to present from a copy forward design to a whimsical dog icon. The client ultimately landed on a crest inspired logo that shows off their main product front and centre.

Colour Exploration

With a logo mark chosen and freedom from the client in regards to colour preference I set out exploring a wide variety of colour combinations to zone in on something that caught their eye. Ultimately landing on a main colour palette made up of shades of turquoise and brown that is very earthy and speaks to their brand.