Streetchief

An urban fashion brand with roots and inspiration from Ghana. Collaborating with Jesse Frimpong (Clothing Designer), Tee Fergus (Multidimensional Artist) my role was to take Jesse's vision for an African inspired pattern from his head to digital.

The solution

The goal was to create a pattern with inspiration from African imagery that could be made into a collared shirt. Jesse and myself worked side by side selecting iconography and text that worked well with the given theme. After vectorizing multiple custom icons a unique pattern was created. Tee Fergus then did one pass over sketching in details to make the pattern even more cohesive and full. The result is a custom one of a kind shirt that really stands out.