Biocore Food Science is a start-up nutritional supplement company. The project began with developing a corporate logo and establishing brand guidelines. For the logo mark and colour palette I used nature imagery and earth tones to convey the feeling of being natural. I then created a logo and label for their first product ‘Microgreens’, a powdered food supplement which kept inline with the overall brand image. Since the product was initially being marketed to doctors and naturopaths the client wanted the label to appear almost clinical. Lastly, I established the look and feel of the front-end of their website.
